
08 Set “Toy Design” English version book release – September 2025
Just release!
The English version, previously published in Italian by FrancoAngeli Architettura&Design, with the title “Il giocattolo e il suo design”, is now “Toy Design”, published by Springer https://www.springer.com/it.
This book is the result of years dedicated to designing toys and teaching the matter. The book aims to introduce a working method aimed at stimulating the creativity that is innate in each of us, a creativity that we often risk to silence unless we learn to create fantastic connections in our brains, as children do. Only by stimulating creativity we are able to find new connections and new ideas…and perhaps even new versions of ourselves.
This book teaches readers the essential knowledge they need to design toys. It is a stimulating guide for those eager to learn the tools of the trade and offers an enlightening account, full of original ideas, for anyone passionate about the wonderful world of children and education.
Designing toys is, above all, about learning to listen and appreciate the beauty within us and around us – with the naivety, freshness, and curiosity of children. It is about knowing how to choose the right shapes and colors to communicate that beauty effectively.
This book is a liberating introduction that unlocks creativity, allowing readers to bring their ideas to life.
ITALIAN VERSION:
ENGLISH VERSION:
https://link.springer.com/book/10.1007/978-3-031-98872-1?source=shoppingads&locale=en-jp


Irene Guerrieri is an architect specialized in design for kids.
Important Leading companies in the toy, children’s publishing, accessories and children’s furniture sector are turning to her to renew and give a new launch to their product range.
Irene is also a lecturer at graduate schools, where she holds a Toy-Design Workshop, teaching an innovative and fun design method.