19 Nov My Book presentation at ADI DESIGN MUSEUM in Milan, November 17th, in dialogue with Francesco Zurlo and Prashanth Cattaneo
A new presentation of my new book “Shapes and colors in fairy tales. How a toy can be born from a story “, published by Erickson, ina avery special and suggestive location, ADI DESIGN MMUSEUM in Milan, in a special meeting with the arch. Francesco Zurlo and the journalist Prashanth Cattaneo. We talked about our past experiences and what led to the birth of the book. Products for young people arethe focus of my professional experience, and this my specialization focuses on a working method based on concrete tools, one of these tools is the fairy tale. From a fairy tale we can extract the contents of an educational proposal that easily becomes a toy or a game if we know how to look and analyze the shapes and colors present in it. The importance of educational toys is on stimulating creativity. Fairy tales are a great source of inspiration for children and adults, and they will always continue to be it: behind every project there is a narration, and behind every element of a narration there is a shape and color. In this, children have an innate predisposition in projections and are capable of truly extraordinary visual associations. If we learn to look at things like children we can play with the fairy tales, trasfoming them in playful products to learn concepts. The book theoretically and empirically provides the tools to transform the fairy tales we grew up with into geometries, rules, structures and colors. A method of decoding and synthesis that can be applied in toy design.
Irene Guerrieri is an architect specialized in design for kids.
Important Leading companies in the toy, children’s publishing, accessories and children’s furniture sector are turning to her to renew and give a new launch to their product range.
Irene is also a lecturer at graduate schools, where she holds a Toy-Design Workshop, teaching an innovative and fun design method.